Who’s Spending Rs 54,500 Crore on Amazon and Flipkart in Just 7 Days? The Unexpected Shoppers Behind the Surge.**Rs 54,500 Crore in Just 7 Days: Who’s Shopping So Heavily on Amazon and Flipkart? The Answer Will Surprise You
Amazon and Flipkart, two of India’s leading e-commerce platforms, have recorded massive sales of over Rs 54,500 crore in just the first week of their festive season sale from September 26 to October 2, 2024. This marks a significant 26% year-on-year growth, according to reports from Datum Intelligence.
The primary drivers behind this surge were smartphones and consumer durables like double-door refrigerators and smart TVs. Smartphones, in particular, accounted for 38% of total sales, while consumer electronics and durables made up 21%. The popularity of EMI-based payment methods has also played a crucial role, especially among customers from smaller towns and Quoting this from India.com
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Key Sales Trends
- iPhone 15 and older Apple models were top sellers, spurred by discounts on older versions following the launch of the iPhone 16.
- Samsung Galaxy S23 FE also saw high demand, particularly on Flipkart.
- Mid-range and premium smartphones, especially those priced above Rs 30,000, were in high demand due to price cuts and special offers.
Who is Driving the Demand?
Surprisingly, most of the purchases are coming from Tier-2 and Tier-3 cities. Amazon reported that nearly 70% of premium smartphone sales and 80% of smart TV orders originated from these regions. The Amazon Great Indian Festival 2024 saw a record-breaking start, with 80% of the 11 crore customer visits coming from non-metro cities.
The popularity of Prime membership also surged during the sale, with Prime customers making eight times more purchases within the first 24 hours compared to a regular day. Additionally, over 8,000 sellers crossed Rs 1 lakh in sales during the first week.
Future Outlook
Analysts predict that online sales will continue to grow throughout the festive season, leading up to Diwali. The total sales for the season are expected to reach Rs 100,000 crore, compared to last year’s Rs 81,000 crore, marking a 23% growth.